| Description: | The recently-approved "WiMAX" series of standards will allow secured, high quality, wireless Internet connectivity at speeds of up 70 Megabits per second (Mbps) over distances of up to 31 miles. This has the potential to augment current business practices as well as disrupt existing and emerging technologies such as WiFi and Third Generation (3G) mobile phone networks. This new "Wireless Goes Mobile" Briefing is a half-day presentation designed to introduce delegates to this latest wireless standard for Internet and Communications Technology (ICT). The Briefing commences with a strategic overview of the current and future trends in wireless standards and technologies. It then expands to cover the new technologies, expected services, key players and business models. The presentation covers more than the deployment of technology - it explores the expected competition in this emerging wireless space. |
| Audience | This briefing is suitable for chief executives and senior managers in sales, marketing, business development or Information Technology who are interested in utilising wireless applications and technology in their business. All of these need a high-level view of this emerging technology and how to derive maximum business benefit from it. |
| Objectives | On completion of this Briefing, delegates will:
- Have a perspective on the WiMAX Standard and its position relative to other standards.
- Understand the WiMAX capabilities and restrictions.
- Have a sense of the business possibilities presented by this emerging technology.
- Know the key participants and industry associations.
- Enhance their ability to make informed business management decisions relating to planning a WiMAX strategy. |
