Business Solutions Sales

A 2-day course
Download as PDF Document
[163KB]
To book your place on this course, click here.
        
Description:Mature customers buy business solutions — not technical products!

One of the greatest weaknesses with sales organisations is the tendency to sell their product or service without much consideration for the business needs of the client.

This workshop will help delegates focus of selling solutions to clients’ real business problems with an emphasis on the business value offered.
AudienceAnybody involved in selling business solutions with a desire to “move up the value chain”.

Anyone wishing to learn the techniques of understanding the real business needs of clients and mapping those needs to innovative solutions based on their company’s products and services.
DurationTwo days
Learning OutcomesThe course is designed to equip delegates with the skills to implement good quality solutions sales for their clients.

By the end of the course delegates will be able to:
 
- Understand the key differences between solutions sales and product / service sales
- Why knowledge of the client business is key
- Appreciate the benefits of good account planning
- How to “stand out from the crowd” of competitors
- The power of relationship selling
- The value of “Stickiness” in an account
- The benefit of a client contact plan
- Understand the power of a well organised account team
- Present good business case and ROI propositions
        
Content

The course is very practical and interactive and consists of classroom lectures, discussions, individual exercises and group exercises.

Client Knowledge—the customer is king—understanding their business, challenges, opportunities etc

Your own Products & Services—know them & how they add value to a client’s business

Working with partners — 1+1=3

Account Planning—the value of a clear direction
 
Strategies for client contacts—at all levels

Working with the support team

Being proactive— vs reactive selling

Utilising your management

Being a “Trusted Partner”

Making the proposal

Value justification
top of page
        
        
Home
        
        
Our Services
        
        
Briefings & Courses
        
Project Management & Risk Management Series
IT Governance & Service Management Series
Business Process / Lean Six Sigma / Quality Management Series
Management and Personal Skills Series
Convergence Applications Series
Wireless & Mobility Series
Communications Series
Software Strategy & Architecture Series
IT Security Series
Software Development Services
Implementation Services
        
Client Testimonials
        
        
Contact Us
        
        
Jobs
        
        
Biographies
        
        
Mission
        
        
Book Online
        
        
Useful Links
        
        
      
Popular Topics
      
Learning Technologies Briefing
Business Process Improvement
MSP® Managing Successful Programmes
Six Sigma Green Belt Certificate course
Six Sigma Black Belt Certificate course
ITIL® V3 Foundation Certificate course
ITIL® Managers Certificate course
Principles of Project Management
PRINCE2® Foundation
PRINCE2® Practitioner
Agile Projects using the Spring Framework
Next Generation Networks - Wired & Wireless
Working with Microsoft Visio
Virtualisation Introduction
Emerging Information Security Threats & Solutions
Fundamentals of Networking
Justifying IT Investments – Building a Business Case
Controlling Software Assets
IT Projects - for Business Management
Enterprise Mobility - Realising the Potential
IT Governance & Portfolio Management
Strategic Outsourcing
MS Project course
Managing Project Risk
PRINCE2® Overview
Enterprise Java Architecture Overview
VOIP - Planning, Implementing and Profiting from VOIP
Emerging Wireless Technologies to 2010
EPM - The Business Benefits
Digital Media over IP
Computer Forensics
How to Optimise your Communications Network
The Importance of Biometric Identification
Change Management
Disaster Recovery Planning and Business Continuity Management
Emerging ICT for Competitive Advantage
Enterprise Application Integration
IT Infrastructure Library (ITIL) Overview
Managing Information Risk
Microsoft .NET Framework
Open Source Software & Linux
Project Management Good Practice
Radio Frequency Identification (RFID)
Technology Total Cost of Ownership Identification & Reduction
Wireless Goes Mobile (WiMAX)
Ethical Hacking
IT Security - Intro to ISO17799
Knowledge Management - Profit from Intellectual Capital
 
        
Trigraph Professional Services, 12 Lower Hatch Street, Dublin 2, Ireland        powered by go2web
      
Tel: +353-1-6390050        Fax: +353-1-6391452        Email: info@trigraph.ie